GAINESVILLE, Fla. [December 11, 2023] – Choreograph Gainesville, one of the most exciting projects currently underway in Gainesville, Florida’s Celebration Pointe, has reached a major construction milestone. The 55+ resort-style living community recently celebrated its “topping out” in a ceremony held on-site.

General Contractor, The Douglas Company, a recognized industry leader in senior living and multifamily housing construction, along with Choreograph Gainesville and Discovery Development Group Team Members, participated in the traditional ceremony of placing the final structural beam into place, completing the building’s frame.

“The ceremony enabled us to recognize the many individuals who have and continue to contribute to this exciting project daily,” said Akash Gaur, Division President, Discovery Development Group. “This milestone brings us even closer to completion with an anticipated opening date of Summer 2024. We look forward to continuing to welcome future residents to our Discovery Gallery and soon a model unit to tour and learn more about what 55+ resort-style living will look like at Choreograph Gainesville.”

The first-of-its kind in the area, Choreograph Gainesville will include 180 one-bedroom and two-bedroom apartment homes, including many with dens. As part of the Celebration Pointe neighborhood, Choreograph Gainesville is just minutes from top dining, shopping, entertainment, nature preserves and medical facilities. Choreograph connects the vibrant cultural and social offerings of Gainesville’s emerging city life with exclusive onsite amenities including: The signature HighPointe Rooftop Lounge with 4,000 square feet of open air entertainment space, designer seating with fire bowls and bistro lighting, a cozy wine lounge with wine lockers, the Gator Bar and Strokes Simulated Golf; @Bar Tech Bar and Coffee Lounge; Reflections Heated Pool & Cabanas; FitZone Shape Fitness Center; Rhythm Lounge; Barks & Bubbles Pet Salon; and even Robots as a service – AI in motion. Residents will also have access to a dedicated Residential App, designed to enhance their overall living experience.

The new community is part of the sleeve of developments in Discovery’s plan for growth and expansion, including a new Choreograph community planned for Daytona Beach, FL that is expected to break ground in late 2024. Visit to learn more.

PHOTO: Choreograph Gainesville celebrated a construction milestone with a topping out ceremony as the final structural beam was placed atop the 55+ resort-style living community.

About Discovery Senior Living

Discovery Senior Living is a family of companies that includes Discovery Management Group, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Integral Senior Living, Discovery Development Group, Discovery Design Concepts, Discovery Marketing Group, and Discovery At Home, a Medicare-certified home healthcare company. With almost three decades of experience, the award-winning management group has been developing, building, marketing, and operating upscale senior-living communities across the United States.

By leveraging its innovative “Experiential Living” philosophy across a growing portfolio of nearly 300 communities and approximately 30,000 homes in nearly 40 states, Discovery Senior Living is a recognized industry leader for innovation and lifestyle customization and, today, ranks among the five largest U.S. senior living operators.


About Discovery Development Group

Discovery Development Group is a division of Discovery Senior Living and specializes in seniors housing design and construction. The in-house development agency brings to fruition forward-thinking designs for new builds, as well as experience-focused remodels of existing Discovery Senior Living communities nationwide. Since its inception in 2013, Discovery Development Group has delivered multiple, award-winning, new startup communities, as well as complete redesigns of existing communities across the Discovery portfolio.

About Discovery Design Concepts

Discovery Design Concepts is an affiliate of Discovery Senior Living, specializing in seniors housing interior design. The in-house design agency provides forward-thinking designs for new builds, as well as design renovations of existing Discovery Senior Living communities nationwide. By conceptualizing and designing new, transitional amenity areas and features that blend stylish design with practicality for today’s seniors and tomorrow’s, Discovery Design Concepts elevates residents’ lifestyles in Discovery communities and creates new resident experiences consistent with the company’s “Experiential Living” philosophy. Since its inception in 2019, Discovery Design Concepts has executed more than $10 million in designer remodel and new-construction design projects.


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Heidi LaVanway, Vice President of Marketing | 239.301.5330